Choosing an appropriate font for whatever you are producing is crucial. In terms of "Metal Mulisha: The Rebel Unit" the first interpertation would be a military font. However, you can take that initial thought and consider the core of the campaign, being the word militia. With this in mind the word militia (mulisha), meaning a rebelling force, you can expand your concept typography into something edgy or goes against the norm. In most cases these above fonts would not be appropriate in most settings, but knowing you are dealing with something out of the box, putting creativity with the type face would be the way to go. Some fonts are very effective, while others seem like they wouldn't work. Therefore, having several fonts to work with then narrowing your way down to the most effective font will give you much more to work with.
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