Streetwear is best known for it's graphic apparel and highly activeness in street sports (like bmx, motocross, surf, skateboarding, etc.). Not only is Metal Mulisha known for the signature skull wearing a helmet logo on most of their clothing, they are also well known in the motocross industry. If you happen to follow Metal Mulisha on Twitter and Instagram there is never a day that goes by without a post about their motocross team. And, just like with NASCAR, motocross have companies and brands that sponsor each team. If you're a die hard energy drink addict you'd probably be aware that Rockstar Energy is the official sponsor of the Metal Mulisha Motocross Team (especially if you drink it!).
You think M/M are the only ones? Foxhead Clothing, better known by their short name Fox, also grinds the mud in the Motocross industry. Being close competitors with M/M (in apparel and moto sports) they'll be some heads bashing for who's 1st place in what they do. However, with M/M being a branch from MMA, a worldwide recognized sports franchise, they have a slight lead against Fox for being apart of a super franchise.
Even though these competitors have very similar traits, the one thing that M/M has that Fox lacks is a physical brand name stores outside of a shopping mall demographic, giving M/M a much greater advantage over it's competition.
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