EOCW8: Product and Slogan

Choosing an appropriate font for whatever you are producing is crucial. In terms of "Metal Mulisha: The Rebel Unit" the first interpertation would be a military font. However, you can take that initial thought and consider the core of the campaign, being the word militia. With this in mind the word militia (mulisha), meaning a rebelling force, you can expand your concept typography into something edgy or goes against the norm. In most cases these above fonts would not be appropriate in most settings, but knowing you are dealing with something out of the box, putting creativity with the type face would be the way to go. Some fonts are very effective, while others seem like they wouldn't work. Therefore, having several fonts to work with then narrowing your way down to the most effective font will give you much more to work with.

Real World Analysis of Product

Creative Content

With the ideas and concepts plotted out, it's time to bring the campaign to life in the production stage. Starting with the storyboard, then organizing the artists, actors, social media managers, and the advertising crew

Promotion

Questions that are always asked by the PR Coordinator is, "How are we going to let people know about this?" Well, let's breakdown the demographics of Metal Mulisha. The main target audience are young adult males. Other audiences they bring are adolescent teens and young females. Overall the age group that is widely associated with M/M are young male and females between the ages of 16-25. Now, the next question, what media outlets does this age group use most often? The obvious answer to this would be the internet and social media. The heart of the problem, "If our commercial is a tribute video where would this be most effective?" With Youtube being the best answer, there are some tweaks that need to be made to keep the viewers attention so that they don't click skip ad after 5 seconds.

A good and quick solution to this would be to have the Metal Mulisha logo at the very beginning of the video. The most effective reasoning to this would be with the wide popularity of M/M, if the target audience knew there was going to be an ad before a video they wanted to watch the best way to keep their awareness is to show them something that would already have immediate interest in to spark their curiosity so that they would continue to watch the video. The next, but less complicated step, is to decide what type of videos to post this ad on.

Even though there is a high risk factor of people skipping over the ad on youtube, the best thing to do is put out all the important information first.

The Big Idea

The way the campaign will be set up is as a tribute to support the American troops. It will be a music video contribution where it will show the phases of what our soldiers go through. It will begin with the soldier leaving home to be deployed to war. As the video continues graphic imagery will be used to show what soldiers go through in everyday warfare. When the video ends it'll show the soldiers coming back home, but everything falls apart and he loses everything from his wife and family, to his house and financial support. At the very end it'll show the soldier being homeless on the street at an old age, dying alone on the road. At his funeral a group of strangers will gather at his funeral so that they can remember what that soldier did for their country and that his lose won't be left in vein. Choosing this campaign will bring to light the daily, and overwhelming, struggles of what some soldiers come home to after war. To help fight against this cause if you purchase the Loyal (Full Zip Up) Hoodie, the donations will contribute to programs that help veterans that continue to fight, even after they come home.

The Competition

Streetwear is best known for it's graphic apparel and highly activeness in street sports (like bmx, motocross, surf, skateboarding, etc.). Not only is Metal Mulisha known for the signature skull wearing a helmet logo on most of their clothing, they are also well known in the motocross industry. If you happen to follow Metal Mulisha on Twitter and Instagram there is never a day that goes by without a post about their motocross team. And, just like with NASCAR, motocross have companies and brands that sponsor each team. If you're a die hard energy drink addict you'd probably be aware that Rockstar Energy is the official sponsor of the Metal Mulisha Motocross Team (especially if you drink it!).

You think M/M are the only ones? Foxhead Clothing, better known by their short name Fox, also grinds the mud in the Motocross industry. Being close competitors with M/M (in apparel and moto sports) they'll be some heads bashing for who's 1st place in what they do. However, with M/M being a branch from MMA, a worldwide recognized sports franchise, they have a slight lead against Fox for being apart of a super franchise.

Even though these competitors have very similar traits, the one thing that M/M has that Fox lacks is a physical brand name stores outside of a shopping mall demographic, giving M/M a much greater advantage over it's competition.

Metal Mulisha Loyal (Full Zip Hoodie): The Rebel Unit

Progress with Final Project

I have established a solid concept for my ad campaign for Metal Mulisha. The voice is strong and powerful. The message paints as well of a picture as the images themselves. The meaning of the campaign ties to the roots of what Metal Mulisha was founded for. With the vision already in place the final process that must be completed is the imagery to go with the words and for the voice to speak from a person. I am very excited about the anticipation of how the final product will turn out. My confidence with this advertisement is so sure that I will present it at my portfolio show. With the big idea in place I have begun work on breaking it down through the creative process. If all goes well I will not see this as a project, I will see it as an industry achievement.

EOCW6: Vintage Ads

I was actually amazed with how old some of today's products are. I had no knowledge that Crest toothpaste was originally called Flouristan, or that Hertz and Dermasil are much older than i thought. When I read product labels I do pay attention to when the product was created and what maufacturer sells the products. I have not, in particular, read the establishment for these brands. Nor have i been to the website of these brands. To be honest I didn't know that Dermasil was a lotion, because I normally use St. Ives. I have seen the Hertz sign on the road before, and until now, wondered why the sign looked so out-dated. But hunting for vintage ads will blow your mind away when you discover the history of your favorite brands.

EOCW5: Super Bowl Ad

Oreo takes a classic battle between which part of an oreo is better and takes it outside the usual home setting. Why the selected a library I'm not too sure, however, keeping a classic library rule of keeping quiet--but adding the twist of making the environment loud-- makes two classics collide into an original idea (for the sake of Oreo's). This ad was very successful because oreo is so well known that they don't have to say their product; everyone already knows who they are. Oreo accomplished making the ad entertaining and funny, while keeping the product incorporated in the ad.

EOCW3: Cigarette Ads

Is one of the most comemorated magazines telling the public that smoking is the "it thing?" Is this what cool people do? Or maybe the cigaerette is a  metaphor that "if the who's who smokes cigarettes you should to." The image that Vogue is giving to the pubic is promoting the tobacco industry, but also sending a message that some of the people would find offensive. Smoking has been a controversy since the revolutions past the 1960s. With programs like D.A.R.E and awareness advertisements to children and adolesents this image would create the conflict with the child being exposed to something that is generally harmful, and the parents might not want that influence on their children. Now, with smoking, the scenario varies from household to household: some families do smoke while others don't. However, exposure in unavoidable, which in reaction, awareness programs and ads are created to advise the young what the consequences are of smoking. In metaphor this cover of Vogue could read that something as widespread as smoking (and Vogue) is unavoidable and is accepted as a tolerance to the general public, but everyone has their own viewpoint of smoking cigarettes. For Vogue, that view is if we promote smoking then it must be accepted by the public.