The way the campaign will be set up is as a tribute to support the American troops. It will be a music video contribution where it will show the phases of what our soldiers go through. It will begin with the soldier leaving home to be deployed to war. As the video continues graphic imagery will be used to show what soldiers go through in everyday warfare. When the video ends it'll show the soldiers coming back home, but everything falls apart and he loses everything from his wife and family, to his house and financial support. At the very end it'll show the soldier being homeless on the street at an old age, dying alone on the road. At his funeral a group of strangers will gather at his funeral so that they can remember what that soldier did for their country and that his lose won't be left in vein. Choosing this campaign will bring to light the daily, and overwhelming, struggles of what some soldiers come home to after war. To help fight against this cause if you purchase the Loyal (Full Zip Up) Hoodie, the donations will contribute to programs that help veterans that continue to fight, even after they come home.
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