Wednesday, March 20, 2013

EOCW11: Final Post

For taking a class, that is not a core class in the fashion degree, I have actually learned the most about the fashion industry in this class, and also, the closest thing to a "real world" experience in the fashion industry. To me, this was more than just coming to class every week. I literally felt like I had to come to work, every Wednesday from 6:00pm-10:00pm (you should not be late, even by a minute, and you should not leave early, unless instructed to do so or if you have completed all of your assignments for the day).  When we are in the office you are expected to  do what is related to the office, with the exception of free time during your break.  There are rules and guidelines that must be met by company standards, and nothing less is expected of you. You are to respect the manager when he is speaking, and to be focused on him and not distracted by anything else. When you evaluate your work there is a common courtesy to be honest with yourself, whether it hurts you or helps you. This class experience mirrors the work world so closely I felt like I was a professional in the fashion industry. If this class was a job that I was being paid to do, the grade (or recognition) that I deserve is: I did complete all the tasks, but not in a timely matter or by the deadline. If I was offered a promotion, along with someone else, I would not be accepted for the promotion but I would keep my current position to improve on my time management skills.

Wednesday, March 6, 2013

Tonight We Are Young

Advertisement that clearly states towards the young and modern age. EDC, one of the largest musical events in the USA, and the announcement of the PS4, one of the most popular game stations today, both share a dead on target for the younger crowd. It's quite understandable for EDC to target young adults, but you would be amazed that Play Station actually attracts the attention of many college students (as a way to cope with school work or if it is part of their program). Even with places lick JCPenney moving towards the fresher crowd, the youth has been a target audience for countless companies. Even if you look closely at the design elements of each ad you'll realized that the visual display is compelling to a much more modern person. While companies keep in mind that the young will spend their money on almost anything, they also know that they are their most active audience.

Wednesday, February 27, 2013

EOCW8: Product and Slogan

Choosing an appropriate font for whatever you are producing is crucial. In terms of "Metal Mulisha: The Rebel Unit" the first interpertation would be a military font. However, you can take that initial thought and consider the core of the campaign, being the word militia. With this in mind the word militia (mulisha), meaning a rebelling force, you can expand your concept typography into something edgy or goes against the norm. In most cases these above fonts would not be appropriate in most settings, but knowing you are dealing with something out of the box, putting creativity with the type face would be the way to go. Some fonts are very effective, while others seem like they wouldn't work. Therefore, having several fonts to work with then narrowing your way down to the most effective font will give you much more to work with.

Real World Analysis of Product

Creative Content

With the ideas and concepts plotted out, it's time to bring the campaign to life in the production stage. Starting with the storyboard, then organizing the artists, actors, social media managers, and the advertising crew