Wednesday, March 6, 2013

Tonight We Are Young

Advertisement that clearly states towards the young and modern age. EDC, one of the largest musical events in the USA, and the announcement of the PS4, one of the most popular game stations today, both share a dead on target for the younger crowd. It's quite understandable for EDC to target young adults, but you would be amazed that Play Station actually attracts the attention of many college students (as a way to cope with school work or if it is part of their program). Even with places lick JCPenney moving towards the fresher crowd, the youth has been a target audience for countless companies. Even if you look closely at the design elements of each ad you'll realized that the visual display is compelling to a much more modern person. While companies keep in mind that the young will spend their money on almost anything, they also know that they are their most active audience.

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