EOCW3: Cigarette Ads

Is one of the most comemorated magazines telling the public that smoking is the "it thing?" Is this what cool people do? Or maybe the cigaerette is a  metaphor that "if the who's who smokes cigarettes you should to." The image that Vogue is giving to the pubic is promoting the tobacco industry, but also sending a message that some of the people would find offensive. Smoking has been a controversy since the revolutions past the 1960s. With programs like D.A.R.E and awareness advertisements to children and adolesents this image would create the conflict with the child being exposed to something that is generally harmful, and the parents might not want that influence on their children. Now, with smoking, the scenario varies from household to household: some families do smoke while others don't. However, exposure in unavoidable, which in reaction, awareness programs and ads are created to advise the young what the consequences are of smoking. In metaphor this cover of Vogue could read that something as widespread as smoking (and Vogue) is unavoidable and is accepted as a tolerance to the general public, but everyone has their own viewpoint of smoking cigarettes. For Vogue, that view is if we promote smoking then it must be accepted by the public.