Promotion

Questions that are always asked by the PR Coordinator is, "How are we going to let people know about this?" Well, let's breakdown the demographics of Metal Mulisha. The main target audience are young adult males. Other audiences they bring are adolescent teens and young females. Overall the age group that is widely associated with M/M are young male and females between the ages of 16-25. Now, the next question, what media outlets does this age group use most often? The obvious answer to this would be the internet and social media. The heart of the problem, "If our commercial is a tribute video where would this be most effective?" With Youtube being the best answer, there are some tweaks that need to be made to keep the viewers attention so that they don't click skip ad after 5 seconds.

A good and quick solution to this would be to have the Metal Mulisha logo at the very beginning of the video. The most effective reasoning to this would be with the wide popularity of M/M, if the target audience knew there was going to be an ad before a video they wanted to watch the best way to keep their awareness is to show them something that would already have immediate interest in to spark their curiosity so that they would continue to watch the video. The next, but less complicated step, is to decide what type of videos to post this ad on.

Even though there is a high risk factor of people skipping over the ad on youtube, the best thing to do is put out all the important information first.