Oreo takes a classic battle between which part of an oreo is better and takes it outside the usual home setting. Why the selected a library I'm not too sure, however, keeping a classic library rule of keeping quiet--but adding the twist of making the environment loud-- makes two classics collide into an original idea (for the sake of Oreo's). This ad was very successful because oreo is so well known that they don't have to say their product; everyone already knows who they are. Oreo accomplished making the ad entertaining and funny, while keeping the product incorporated in the ad.
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