Taking a true, yet crude, actualization, the message is being bent into a humorous sarcastic remark. The thought of living a "healthy" lifestyle by permenantly discarding meat and diary, a person would think that it would be a better lifestyle. However, in a scientific view, farm animals contain a certain fume when they pass air that depletes the ozone layer--so in eating plants, which produce oxygen, vegetarians are actually harming the ecosystem by choosing the eat the solution instead of the problem. So, from a biologists perspective, this ad is a passive counteractive message that for harming the ecosystem you'll receive criticism like this.
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