EOCW1: VW Lemon

This is by default the most famous, and impacting, ad that began the revolution of the advertisment industry. In prior times of this ad there were very few specialist who delt with certain tasks in creating an advertisement. All the head exceutives would meet in a conference room and come up with ideas to conjure an ad. That was the process, until the German engineers brought specialits of different professions together in the same room and created this stur that no one had imagined before. Not only is the formating reconstructed but the message itself that the ad registers to the audience created an uproar, not only with field executives, but also the common people as to the lack of understanding why Volkswagen would put insult to injury to their own product. Nevertheless the everlasting result was the recreation of the advertisement industry.